Friday, April 13, 2007

New Year's Resolutions?

After a few months of trying to regain access to our blog, we here at Jay Standish, Inc. LLC have finally been successful. We'll be posting our recent newsletters here - some in slightly edited form - as we catch back up with our normal blogging schedule. Excelsior!
Note that the date of this missive was January 11, 2007

More Like Old Year's Resolutions,
if you ask Me!

It's that time of year again, when we all try to improve ourselves by resolving to lose weight, or gain weight, or stop losing sleep (or hair!). It's also that time of year when we realize that we've got about zero chance of any of that stuff really happening.
That's why we here at Jay Standish, Inc. LLC tend not to dwell on issues of personal appearance (nor even hygiene, from the looks of an associate or two! - just kidding, Herb!). After all, the time spent worrying about which notch to use in our belts is time not spent creating stunning marketing opportunities for our clients!

Still, it seems almost obligatory to come up with a list of the top ten new marketing activities, or the top ten companies poised for greatness, or whatever.
However, we here at Jay Standish, Inc. LLC tend not to follow trends, but rather to create them - to blaze trails, boldly to go where no marketer has gone before! (Has that split infinitive bothered anyone else all these years? Ye gods, Gene Roddenberry must have been grammatically challenged.)
Accordingly, Jay Standish, Inc. LLC predicts that the number one marketing trend and opportunity for 2007 will be full-motion capable, Wi-Fi-enabled, beverage vending machines, equipped with CoollMisstTM technology.
How many marketers can afford to ignore the opportunity to not only quench a potential customer's thirst, but also to cool him (or her!) with a blast of cooling mist, while he (or she!) is entertained by a full-motion video of the marketer's product in use? How many? We here at Jay Standish. Inc. LLC would say there are none who can afford that. Ignorance, in this case,
is far from bliss - it's more like lost sales!


Last week, Jay wrote about finding a balance between work and home:
Bob Barden responded:
"I think I see what you mean, but you're so full of it when it comes to figuring how to decide between business meetings and social events.
If I went to every one of my kids' soccer games, I'd ..."

Thanks, Bob, but we're really not that interested in your parental angst - this is a marketing newsletter, not a parenting support group.

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