Friday, April 13, 2007

Big Football Game Memories

Please note - the date of this missive was February 15, 2007

I'm not allowed to use the real name of the game, but you know what I mean!
You just knew something would have to go wrong, didn't you? After all, how could something as complicated as a random drawing of three marketing professionals for the chance at a ticket to the SuperBowl "Big Football Game" at the eleventh hour possibly go smoothly.
Well, in fact, our part here at Jay Standish, Inc. LLC went off without a hitch - the three names were drawn, the entire newsletter list was notified, the winners were chosen, and that was that. Until the Greater Miami Convention and Visitors Bureau was exposed as being a Convention and Visitors Bamboozler! Rain?! An open-air stadium?! Did no one think to warn the fans that they might want to bring rain-gear to the game?!
Let me just say that had we at Jay Standish, Inc. LLC been running the promotion of the game, there would have been some contingency plans made for inclement weather.
Still, apart from the disappointment felt by my guest at the defeat of "Da Bears" (but not one bit at the quality of the footlong which had been promised him!), I had a relatively enjoyable time (I was only treated to a bun-size wiener, as the footlong variety were seemingly in short supply). Our only real regret - Frank's and mine - was that they don't pipe the spectacular advertising (in all its High Definition glory!) onto the JumbotronTM in the stadium for those of us to whom the advertising is as important as the game.
Still, Franklin and I managed to stave off hunger with a Snickers® on the way back to the parking lot after the game, and we discussed the endless promotional possibilities of which we might avail ourselves (on behalf of our brands and/or clients) at the next such athletic event. That will be the subject of my next newsletter, but I didn't want too much time to go by without some kind of report on the game.
Oddly, we still have never heard from Mr. Caponigro regarding the ticket contest (perhaps he decided there was no point), so Pat and I had no choice but to consume his third prize award of a six-pack of Yoo-hoo® and a sleeve of GooGoo Clusters®. Better luck next time, Joe!


Last time, Jay wrote about
the search for a reader to use Pat's ticket to the game in Miami and notified the winner:
Stephen P. Boulware responded:
"Man, Jay, I thought for sure I'd be the first to reply and get to go to Miami and all that, but thanks for the chili dogs ..."

Steve, I was pulling for you too, my friend. I had visions of us with our footlongs in the middle of that crowd. Of course, I was pulling for Frank and Joe as well -

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