| You May Have Already Won - See Below |
| An unfortunate chain of events has led to the availability of my partner, Pat's, ticket to the Super Bowl this Sunday. Under normal circumstances, we here at Jay Standish, Inc. LLC would hold some kind of contest for our friends in the industry, leading to the use of said ticket. At this late date, however, that would be very difficult. In lieu of said contest, we conducted a random spin of my Rolodex, choosing three potential winners. The first of these three lucky professionals to reply to this email will be joining me at Dolphin Stadium for a spectacular evening of foot-ball and foot-longs. Before we proceed any further, let us apologize to those receiving this note whose names are not in the "Lucky Three" - we want you to know that we share your disappointment, but wanted you to know that you really did have a chance to attend the "Big Game" in Miami. In order to avoid any problems, the winner, upon notification, will be met at our reserved parking space (in the "Tundra Preferred" section of the Dolphin Stadium parking system!), and then escorted to our seats in Section 115. We at Jay Standish, Inc. LLC regret that the winner will have to be responsible for getting to the game (and back home!), as we simply don't have time to arrange for a Luxury Executive Motorcoach, as would be our normal mode of operation. Finally, the "Lucky Three" marketers are (in reverse alphabetical order!):
Excelsior! |
Friday, April 13, 2007
A Special Offer For You!
Please note the date of this missive was January 30, 2007!
The Big Game?
More Like a One-Shot, World Series Wannabe, if you ask me!
You may have noticed the frenzy of football-ish tie-ins and marketing foo-faw all around the nation these days. Actually, you'd almost have to be dead to have missed it, I suppose.
At any rate, why are we letting the television networks tell us about what to be excited? Why are we ceding control of our remotes to the whims of advertisers from hither and yon?
It seems certain that we in the marketing biz have convinced your "average Joe" that this coming Sunday is all about some spectacular commercials, interspersed with large, sweaty men knocking one another down in front of a large audience.
"Bread and Circuses!" I hear someone cry.
"Lead Poisoning," is my considered reply.
That's right; I believe it's a lead-pipe cinch that this national glut of televised sales pitches and physical derring-do is little more than a sign of the downfall of civilization as we know it.
Why should we want all that football to interrupt our enjoyment of the commercials, when we could simply stop at the local beverage vending machine for a full-motion story - with no annoying interruptions?
Riddle me that, Batman, Riddle me that.
Excelsior!
Last week, Jay wrote about the #1 marketing trend for 2007:
Herb Stringfellow responded:
"It seems to me, Jay, that all you ever do is recycle that same, tired sales pitch about soda machines.
"Don't you have anything new to tell us?"
Thanks, Herb.
You may have caught on to one of the key secrets of good marketing and advertising: repetition!
That's right, if you want someone to remember what you've told them, you will most likely have to repeat it a few times.
Thanks for noticing.
Well done and Excelsior!
-- Jay
You may have noticed the frenzy of football-ish tie-ins and marketing foo-faw all around the nation these days. Actually, you'd almost have to be dead to have missed it, I suppose.
At any rate, why are we letting the television networks tell us about what to be excited? Why are we ceding control of our remotes to the whims of advertisers from hither and yon?
It seems certain that we in the marketing biz have convinced your "average Joe" that this coming Sunday is all about some spectacular commercials, interspersed with large, sweaty men knocking one another down in front of a large audience.
"Bread and Circuses!" I hear someone cry.
"Lead Poisoning," is my considered reply.
That's right; I believe it's a lead-pipe cinch that this national glut of televised sales pitches and physical derring-do is little more than a sign of the downfall of civilization as we know it.
Why should we want all that football to interrupt our enjoyment of the commercials, when we could simply stop at the local beverage vending machine for a full-motion story - with no annoying interruptions?
Riddle me that, Batman, Riddle me that.
Excelsior!
Last week, Jay wrote about the #1 marketing trend for 2007:
Herb Stringfellow responded:
"It seems to me, Jay, that all you ever do is recycle that same, tired sales pitch about soda machines.
"Don't you have anything new to tell us?"
Thanks, Herb.
You may have caught on to one of the key secrets of good marketing and advertising: repetition!
That's right, if you want someone to remember what you've told them, you will most likely have to repeat it a few times.
Thanks for noticing.
Well done and Excelsior!
-- Jay
New Year's Resolutions?
After a few months of trying to regain access to our blog, we here at Jay Standish, Inc. LLC have finally been successful. We'll be posting our recent newsletters here - some in slightly edited form - as we catch back up with our normal blogging schedule. Excelsior!
Note that the date of this missive was January 11, 2007
More Like Old Year's Resolutions,
if you ask Me!
It's that time of year again, when we all try to improve ourselves by resolving to lose weight, or gain weight, or stop losing sleep (or hair!). It's also that time of year when we realize that we've got about zero chance of any of that stuff really happening.
That's why we here at Jay Standish, Inc. LLC tend not to dwell on issues of personal appearance (nor even hygiene, from the looks of an associate or two! - just kidding, Herb!). After all, the time spent worrying about which notch to use in our belts is time not spent creating stunning marketing opportunities for our clients!
Still, it seems almost obligatory to come up with a list of the top ten new marketing activities, or the top ten companies poised for greatness, or whatever.
However, we here at Jay Standish, Inc. LLC tend not to follow trends, but rather to create them - to blaze trails, boldly to go where no marketer has gone before! (Has that split infinitive bothered anyone else all these years? Ye gods, Gene Roddenberry must have been grammatically challenged.)
Accordingly, Jay Standish, Inc. LLC predicts that the number one marketing trend and opportunity for 2007 will be full-motion capable, Wi-Fi-enabled, beverage vending machines, equipped with CoollMisstTM technology.
How many marketers can afford to ignore the opportunity to not only quench a potential customer's thirst, but also to cool him (or her!) with a blast of cooling mist, while he (or she!) is entertained by a full-motion video of the marketer's product in use? How many? We here at Jay Standish. Inc. LLC would say there are none who can afford that. Ignorance, in this case,
is far from bliss - it's more like lost sales!
Excelsior!
Last week, Jay wrote about finding a balance between work and home:
Bob Barden responded:
"I think I see what you mean, but you're so full of it when it comes to figuring how to decide between business meetings and social events.
If I went to every one of my kids' soccer games, I'd ..."
Thanks, Bob, but we're really not that interested in your parental angst - this is a marketing newsletter, not a parenting support group.
Note that the date of this missive was January 11, 2007
More Like Old Year's Resolutions,
if you ask Me!
It's that time of year again, when we all try to improve ourselves by resolving to lose weight, or gain weight, or stop losing sleep (or hair!). It's also that time of year when we realize that we've got about zero chance of any of that stuff really happening.
That's why we here at Jay Standish, Inc. LLC tend not to dwell on issues of personal appearance (nor even hygiene, from the looks of an associate or two! - just kidding, Herb!). After all, the time spent worrying about which notch to use in our belts is time not spent creating stunning marketing opportunities for our clients!
Still, it seems almost obligatory to come up with a list of the top ten new marketing activities, or the top ten companies poised for greatness, or whatever.
However, we here at Jay Standish, Inc. LLC tend not to follow trends, but rather to create them - to blaze trails, boldly to go where no marketer has gone before! (Has that split infinitive bothered anyone else all these years? Ye gods, Gene Roddenberry must have been grammatically challenged.)
Accordingly, Jay Standish, Inc. LLC predicts that the number one marketing trend and opportunity for 2007 will be full-motion capable, Wi-Fi-enabled, beverage vending machines, equipped with CoollMisstTM technology.
How many marketers can afford to ignore the opportunity to not only quench a potential customer's thirst, but also to cool him (or her!) with a blast of cooling mist, while he (or she!) is entertained by a full-motion video of the marketer's product in use? How many? We here at Jay Standish. Inc. LLC would say there are none who can afford that. Ignorance, in this case,
is far from bliss - it's more like lost sales!
Excelsior!
Last week, Jay wrote about finding a balance between work and home:
Bob Barden responded:
"I think I see what you mean, but you're so full of it when it comes to figuring how to decide between business meetings and social events.
If I went to every one of my kids' soccer games, I'd ..."
Thanks, Bob, but we're really not that interested in your parental angst - this is a marketing newsletter, not a parenting support group.
Tuesday, August 29, 2006
Stan Lee is my superhero
I hope you've all been watching the fabulous SciFi program, "Who Wants to be a Superhero?" these past few weeks. The pure human drama (and pure humanity!) of the whole series has been heartwarming, to say the least.
I have to admit to a large lump in my throat, and an allergy attack in my eyes, when Major Victory was called back to talk with his daughter on the phone after his elimination. Yes, I'm not afraid to admit it.
At any rate, no doubt those of you who've been true believers in this series, right along with Pat and me, will have noticed a "strange" similarity between Stan's signature line and my own. That "similarity" is technically known as identity. As I've mentioned to some of my colleagues in the marketing business, I do have permission from Stan himself to use that famous catch-phrase, and I do so with pride and humility (not an easy task, let me tell you!).
Still, let's all make certain to tune in on Thursday to see Feedback crowned the next Dark Horse Superhero.
Excelsior!
I have to admit to a large lump in my throat, and an allergy attack in my eyes, when Major Victory was called back to talk with his daughter on the phone after his elimination. Yes, I'm not afraid to admit it.
At any rate, no doubt those of you who've been true believers in this series, right along with Pat and me, will have noticed a "strange" similarity between Stan's signature line and my own. That "similarity" is technically known as identity. As I've mentioned to some of my colleagues in the marketing business, I do have permission from Stan himself to use that famous catch-phrase, and I do so with pride and humility (not an easy task, let me tell you!).
Still, let's all make certain to tune in on Thursday to see Feedback crowned the next Dark Horse Superhero.
Excelsior!
Friday, July 21, 2006
We're Having a Heat Wave, a Tropical Heat Wave
Well, well, well. Aren't we all uncomfortable all across this great land of ours?
We here at Jay Standish, Inc. LLC are perspiring as much as the next person, but we always try to wring every last drop of inspiration out of each and every experience and situation.
I may regret this, but I'm going to reveal our next upgrade to our fabulous, full-motion-video-capable soft drink vending machines: a full-sponsorable cool misting device.
Imagine this: you're standing at the vending machine, watching a quick video while your soda is being blast chilled for your drinking pleasure. As the 300th drop of perspiration readies itself to drop from the tip of your nose to the toe of your flip-flops - mirabile dictu! - out from the front of the machine comes a super-fine mist of the purest water, its height computer controlled based on the beverage you have selected, puffs out, reducing the ambient temperature by a full 9 degrees Farenheit (that's nearly 5 degrees Celsius, for our metric friends!)!
"Wow!" I hear you say. Wow indeed. Wow indeed.
Excelsior!
We here at Jay Standish, Inc. LLC are perspiring as much as the next person, but we always try to wring every last drop of inspiration out of each and every experience and situation.
I may regret this, but I'm going to reveal our next upgrade to our fabulous, full-motion-video-capable soft drink vending machines: a full-sponsorable cool misting device.
Imagine this: you're standing at the vending machine, watching a quick video while your soda is being blast chilled for your drinking pleasure. As the 300th drop of perspiration readies itself to drop from the tip of your nose to the toe of your flip-flops - mirabile dictu! - out from the front of the machine comes a super-fine mist of the purest water, its height computer controlled based on the beverage you have selected, puffs out, reducing the ambient temperature by a full 9 degrees Farenheit (that's nearly 5 degrees Celsius, for our metric friends!)!
"Wow!" I hear you say. Wow indeed. Wow indeed.
Excelsior!
Thursday, June 29, 2006
This just gives me Gas - but in a good way
Indeed, it's been quite a while since I've had a chance to blog away, but a recent article caught my eye, and I just had to chime in.
The article from MediaPost says, in part:
Imagine, if you will, a bunch of friends returning from a successful fishing trip, stowing their gear at the dock, and getting ready to return home in their same old cars and trucks. Having packed all their "sodas" and "pops" in the coolers, they will most likely stop at the Pepsi (or Coke!) machine to purchase a drink for the ride home. Suppose you were marketing a new vehicle with a special feature, say one of those new chilled storage compartments, and these fishermen (or women!) see your spot as they're lugging those massive coolers back to their vehicles. Who's to say how many of them might be tempted to stop by the dealership on the way home to see whether that championship-quality bass (or muskie!) would fit in said compartment? Who indeed?
Rather than speculate, we here at Jay Standish, Inc. LLC challenge any and every marketing maverick to give us a try! Just see how many of those $0.10 (on average!) pre-paid deposits on carbonated refreshment turn into purchases (or leases!) of new vehicles. We triple dog dare you (if you'll pardon the slight breach of daring etiquette).
Excelsior!
The article from MediaPost says, in part:
- THE NETWORK AND CABLE TV "upfronts" may have been sluggish this year, but place-based TV executives say they're enjoying a surge of interest from ad buyers--and the medium's recent growth, including the launch of Gas Station TV on June 5th, and a new network in New York's Duane Reade pharmacies scheduled to go live in Fall 2006, suggests that place-based is here to stay.
Indeed, "advertisers are excited by the opportunity to touch consumers at times when they've traditionally been very hard to reach," confirmed Jeff Minsky, director of emerging media platforms for OMD Digital. Unlike regular TV, place-based installations allow advertisers to reach people as they are coming or going from work, or in retail establishments--all ideal times for ad messaging.
Imagine, if you will, a bunch of friends returning from a successful fishing trip, stowing their gear at the dock, and getting ready to return home in their same old cars and trucks. Having packed all their "sodas" and "pops" in the coolers, they will most likely stop at the Pepsi (or Coke!) machine to purchase a drink for the ride home. Suppose you were marketing a new vehicle with a special feature, say one of those new chilled storage compartments, and these fishermen (or women!) see your spot as they're lugging those massive coolers back to their vehicles. Who's to say how many of them might be tempted to stop by the dealership on the way home to see whether that championship-quality bass (or muskie!) would fit in said compartment? Who indeed?
Rather than speculate, we here at Jay Standish, Inc. LLC challenge any and every marketing maverick to give us a try! Just see how many of those $0.10 (on average!) pre-paid deposits on carbonated refreshment turn into purchases (or leases!) of new vehicles. We triple dog dare you (if you'll pardon the slight breach of daring etiquette).
Excelsior!
Thursday, May 04, 2006
Another "Aha!" Moment for Marketers!
Well, well, well. It's always gratifying to find that others (are at least beginning to) agree with one, isn't it? It's even more gratifying to find that an entire industry agrees with one, and it's in that sort of "cat bird seat," as it were, that I find myself.
A recent article in the marketing trade press mentioned that outdoor or out-of-home advertising is the fastest growing medium apart from the internet. Industry experts noted that it's not just painted bulletins out there any more. In fact, the part of the industry driving this growth is the LED displays such as those found in Times Square.
Excelsior!
A recent article in the marketing trade press mentioned that outdoor or out-of-home advertising is the fastest growing medium apart from the internet. Industry experts noted that it's not just painted bulletins out there any more. In fact, the part of the industry driving this growth is the LED displays such as those found in Times Square.
An ad agency bigwig noted that it's "not just regular 30-sheets. You can just look in Times Square--people are really starting to get into LED displays, and it's driven by the desire to create something that's truly impactful." Apparently outdoor companies are selling out these boards faster than they can build them.
Does any of this sound familiar to you? It certainly should, if you've been following this blog. It is just this amazing transformation of what was into what ought to be that drives us at Jay Standish, Inc. LLC. It's that drive that created the full-motion-capable displays on beverage vending machines. It's that drive that has kept us ahead of an entire industry which seems, only now, to be waking from a 14x40 bed and smelling the coffee - or other, possibly ice-cold!, beverage of its choice.
Full motion in an outdoor board - with audio as well - it's an idea whose time has come, and we're where marketers will come to get it.Excelsior!
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