“At last!” I hear you cry, “At last Jay has returned and has issued another “newsletter” to help us better to serve our clients. Huzzah!” Well, perhaps I exaggerate a bit – perhaps a bit. At any rate, it is with no small amount of joy and gratitude that I type these words back here in these United States.
I don't want to make this newsletter any longer than necessary by reciting the story of how I came to be so long delayed – the full tale must await another issue. Suffice it to say that the “authorities” in Red China (yes indeed – they had this marketer seeing red!) did not look kindly on non-registered athletes arriving at their Olympic GamesTM, epée on hip. No, not kindly at all. Detaining me at the airport for days seemed to be nothing less than a pleasure to these “officials” who deemed me a threat to society – all the while ignoring the other travelers who were gleefully snapping photographs with their iPhones® and happily emailing them – and countless blog entries – back to civilization. Tell me (if you can!) which of us was more of a threat to the Chinese Way of Life (I believe the call is the Tao of Poo or something of that sort).
Needless to say, I eventually was allowed to return home, having missed not only the entire Olympic GamesTM, but also the entire Special Olympics® as well. Perturbed, but in no wise chastened (!), I was at last able to return to my office here at Jay Standish, Inc. LLC and attempt to pick up my communications threads and my life.
Imagine, if you will, the amount of email correspondence awaiting my attention upon my return from Peking. Sadly (and many of you may have already anticipated this!) only a very small percentage of that volume was actual, useful correspondence. The vast preponderance was notifications, invitations, and updates from my "friends" in various "social" networks.
I have become convinced that SNA (Social Networking Abuse) is a major threat to the productivity of the American Economy. Think of the hours you have spent opening and deleting copies of the latest mass email (countless copies of which have been forwarded to you by countless contacts!) proclaiming the "Nearest Approach of Jupiter to Earth in Nearly a Month!" or "Missing Child Found Eating Own Foot to Survive in Densely-Wooded Valley" or "Russian Women Want to be Your Wives" or any of a number of such missives and pitches. Clearly something must be done or we'll find ourselves unable to sift the “wheat” from the virtual chaff.
Enough of this “belly-aching” for the nonce – we will (most likely!) revisit this topic in a future newsletter, attempting to draw some marketing inferences from the sad state of the current social networking landscape. “Heart-warming” sounds so much better than “belly-aching” and it was just such a gem that I found amidst all the other offers, updates, and come-ons in my “in-box” upon my return. Let me share it with you:
Many of you, my long-term subscribers and readers, will no doubt remember the tale of our first (and only so far!) Marketing Paladin; viz. that his goal in life is to front a punk band. You will further recall, I trust, that I had put “Joe” in touch with Morgan and Shannon of the (sadly) now-defunct Celtic Punk band, Left Sister Down. Little did I know then, that said introduction would lead to one of those School of Rock© moments until Morgan passed on to me the picture embedded below in an email.
Apparently, “Joe” was in the area when Left Sister Down's final “gig” (that's what they call these jobs – I'm not making this up!) was announced. He put “two” and “two" together and got “for your last gig, wouldn't you like a guest vocalist on a tune or so?” And, in fact, they did! “Joe” was ecstatic, nearly needless to say, and Left Sister Down made it a memorable night for all involved.
Media reports, sketchy though they were, indicate that “Joe” made a somewhat creditable performance on two “covers” - “I Want To Be Your Dog” by Ignaz Popp and the Stooges, and “I Want to Riot” by Rancid. One critic noted,
“[“Joe”] seemed a bit ill-at-ease with the lyrics at first, but once the band found a groove to fit his, he sounded somewhat better. On the next tune - “I Wanna [sic!] Be Your Dog” - [“Joe”] really hit his stride, sounding angry, mournful, and canine all at once. In sum, not bad for an over-the-hill never-was, and it was nice of Left Sister Down to share their final spotlight with [“Joe”] - we might have witnessed the beginning of the Geezer Punk Revival there that night.”
As previously noted, the photograph above was supplied to me by Morgan, and depicts the members of Left Sister Down, along with sound-people, roadies, hangers-on, and (at the far right!) our friend “Joe” after the “gig” had ended and the “crowd” had dispersed.
We here at Jay Standish, Inc. LLC are proud to have been able to be a part of fulfilling the dreams of one of our colleagues – well done, “Joe,” well done indeed!
Jay Standish, Inc. LLC
Last time, Jay wrote about his produced but not sold reality series:
Henry Weed responded:
"That's one of the big problems with independently produced programs - you never know if there's really an outlet for what you're making...."
Thanks for your comments, Henry (may I call you Hank?), but it's not so much that there was no outlet, but rather that I was hood-winked out of the time needed to assure placement of this spectacular on the proper outlet by my former partner, Pat (who's been sacked!).